Retail in  the right scale already means consuming less

Imagine a space designed down to the millimeter. Every piece of furniture, every partition, every module tailored to its true function. Nothing excess. Nothing improvised.

It’s not just beautiful. It’s intelligent.
Bespoke design retail  prevents overproduction. It eliminates unnecessary stock. It reduces waste during cutting. In short: it does more with less.

And in the heart of Europe, expertise is being reinvented to support this transition.

Between traditional craftsmanship and industrial innovations, based near Paris,  Giro Agencement combines geographical proximity with agile and precise production capabilities.

For large brands and boutiques in France or across Europe, this offers a triple advantage:
– A significant reduction in manufacturing and installation times,
– A lighter carbon footprint, thanks to short supply chains and the use of certified materials (FSC®, PEFC®),
– And a frequently overlooked but essential advantage: in case of an issue, calling on a local company greatly facilitates adjustments, support, or replacements.

We don't deliver furniture. We build solutions.

For interior designers, architects, or concept store creators, we are much more than just a manufacturer. We are translators.
From intuition to material.
From vision to impact.

But most importantly, we integrate ecological constraints from the very first sketch.

It’s not an extra touch of soul. It’s a new imperative.

Today, consumers want spaces that are genuine, durable, and regenerative. Design can no longer just be beautiful. It must be right.
And bespoke retail design, when well-executed, can embody this justice: a project designed to last, to breathe, and to make a different kind of impact.

What if your hotel room became a discreet stage, where each moment of the day offers a new setting? A desk in the morning, a relaxing spa in the evening, and a kitchen ready to accommodate your needs at noon. These spaces, effortlessly changing their appearance, embody a new kind of hospitality: sensitive, fluid, and bespoke.

Today, hospitality goes beyond just providing a roof; it creates harmony. Hotels are becoming hybrid environments, designed to meet every whim of their guests. Spaces are no longer static—they are dynamic, intelligent, and designed to accompany each part of the day.

This profound transformation is redefining industry standards. Retail is becoming an art: rooms are modular, spas open up to nature, and private kitchens bring back the pleasure of autonomy. The lines between comfort, functionality, and well-being blur, offering truly customized hospitality.

Rooms with Kitchens: Towards Autonomous Experiences for Modern Travelers

In this new era of hospitality, traveler autonomy is at the heart of the experience. Rooms equipped with kitchenettes or shared kitchens are becoming the norm, offering guests the freedom to cook as they please. This trend caters to a growing need for flexibility and independence, whether for economic, practical, or personal reasons.

Modern travelers seek more control over their stay while still enjoying the refined ambiance of a hotel. Rooms with kitchens offer unprecedented freedom while still allowing guests to enjoy traditional hotel services, creating a perfect balance between comfort and autonomy.

Hotels and Spas Integrated into Nature: Immersion as the Signature of Luxury

Far from the urban rush, more and more hotels are subtly integrating into nature. These properties offer outdoor spas, luxurious cabins, and breathtaking panoramas, allowing guests to reconnect with nature while recharging. This concept goes beyond mere relaxation: it provides total immersion, where every breath of air becomes part of the well-being experience.

These nature-based experiences are not just a trend—they have become a luxury sought by those looking to disconnect from the modern world and reconnect with the essentials. The retail of outdoor spaces, combined with wellness treatments, offers an unforgettable escape.

Flexibility That Makes All the Difference

The desire for flexibility has become central in travelers' choices. In 2025, more than 50% of business travelers will prefer hotels that can combine workspaces and relaxation areas within a coherent environment. Hotels that successfully transition to multifunctional environments become indispensable references in the industry.

This flexibility is essential to meet the varied needs of modern clients, who wish to work, relax, and even cook, all within the same space. These innovative hotels become places where work and well-being naturally coexist, offering a fluid and enriching experience.

                                                                     Our Giro Retail Touch: 60 Years of Expertise and the Same Passion

At Giro Agencement, we are celebrating 60 years of passion and innovation in the service of hotels and spa. For six decades, our mission has remained the same: to transform every space into a unique experience. We are driven by the desire to retail environments that are both functional, elegant, and deeply tailored to each client.

One of our most inspiring projects? A luxury hotel in Paris that gave us an audacious challenge: to create a room capable of transforming from a high-end office to a private spa in just a few minutes.

We designed a system of modular panels, retractable furniture, and adjustable lighting to create a chameleon suite perfectly suited to each moment of the day, whether for work or relaxation. Impressed by the transformation, the hotel decided to extend this concept to all of its suites.

This project embodies our vision: every space is a blank canvas, each retail is a custom solution. Whether modular rooms, integrated spas, or immersive workspaces, we combine creativity, precision, and craftsmanship to create spaces that leave a lasting impression.

Since the Covid pandemic, we've been told that physical stores are a thing of the past, replaced by a fully digital world. But this vision is misguided. In a world saturated with screens, humans have never had such a strong need to experience reality, to go out, touch, and feel.

In Asia, they understood this before anyone else. In Tokyo, Seoul, or Bangkok, stores have become true sensory spectacles, places where people come to live an emotion, far beyond just buying a product. Every detail is designed to make an impression: a scent that reassures and intrigues, a light that captures the eye, an interactive space that attracts and holds. Nothing is left to chance.

What a customer remembers today is no longer just a product or even a price: it’s a memorable experience, a unique moment they’ll want to relive.

What about France?

Yes, some initiatives are emerging: cashier-less stores, crypto payments, interactive windows... But still, too many stores remain stuck in traditional models: neutral walls, aligned shelves, modest furniture. As if, in the face of retail upheaval, boldness hasn’t yet found its place.

Yet...

Asia is reinventing the store that makes you dream. In France, we just furnish.

Imagine this for a moment. You push open the door to a store in Seoul. As soon as you enter, a subtle, calming fragrance envelops you. The light, soft and shifting, seems to follow you into every corner. In front of you, an intelligent mirror offers a personalized selection of products, without you having to ask.

You approach a fitting room... but here, no need to take off your clothes: a 3D avatar reflects your silhouette and shows you the perfectly fitted outfit, moving with you in real time. It’s Uniqlo or GU making this possible today in Japan.

You step into a shopping mall in Bangkok, and before you even see a store, you’re immersed in a giant aquarium with over 30,000 marine creatures swimming around you, just like at Siam Paragon. This is no longer just a shopping moment, it’s an emotional escape that stays with you long after.

In Singapore, at Marina Bay Sands, as you wander between stores, you’re invited to an interactive exhibition at the ArtScience Museum, where art, science, and technology meet. You move from buying a handbag to an immersive light and sound installation, all without changing locations.

Others offer olfactory journeys, where each space has its own signature scent to create a unique atmosphere: woody and leather for men’s fashion, white flowers and musk for lingerie, thus strengthening the emotional connection with the product.

As you continue, the music subtly shifts, adapting to your pace and the crowd, thanks to AI controlling the sound and scent ambiance. This sensory journey is experienced at Shinsegae in Seoul.

Further along, you discover sunglasses presented as living artworks: at Gentle Monster, products float in dreamlike universes through augmented reality, blending art and technology.

In Tokyo, in the avant-garde streets of Harajuku, the walls respond to your touch, mirrors display personalized content, and screens integrated into the furniture disappear and reappear on demand.

And just when you think you’ve seen everything, at Amorepacific in Korea, moving sculptures, suspended in mid-air, follow the light and change throughout the day, as if the store itself were breathing.

So why are we lagging behind? Is it because store designers don’t dare to propose bold concepts? Or because brands hesitate to invest in what truly makes a difference? Is store design still seen as a cost, while in Asia, it’s a strategic investment to sell better and more? Is it a matter of mindset — are the French too focused on preserving their reputation as conservatives? Are Asians simply more future-driven?

The question is real: do we still want pretty but forgettable stores, or spaces that captivate, surprise, and make people want to buy?

In Asia, the choice is made.
And us — when will we act?

What if store design finally became the essential lever to inspire, seduce, and truly sell?

Imagine standing in front of your store, watching passersby walk by without glancing at your window display. You know that optimizing your store layout could make all the difference, but how can you attract those potential customers? Here are practical and proven tips to turn your store into a must-visit destination.

Optimize Your Window Display: The Entry Point

Your storefront is your business card. Did you know that 80% of in-store purchase decisions are influenced by what customers see from the outside? Create a compelling display by highlighting key products or seasonal themes. Change it regularly to keep passersby interested.

Tip: Use bold colors and visual elements that tell a story. Consider lighting effects to showcase your displays effectively.

Ensure Smooth Customer Flow: A Pleasant Journey Encourages Exploration

A well-organized store layout encourages customers to explore more. Research shows that customers who visit the entire store tend to spend up to 40% more.

Tip: Arrange clear, unobstructed aisles and strategically place products to encourage natural movement.

Create Thematic Zones: Make Navigation Intuitive

Customers appreciate a store that is easy to navigate. By segmenting your store into themed zones, you improve their shopping experience and increase the likelihood of impulse purchases.

Tip: Designate areas for specific product categories or create dedicated atmospheres. For example, a cozy corner with armchairs and soft textiles if you sell home decor items.

Enhance Lighting: An Underrated Asset

Did you know that proper lighting can boost sales by up to 30%? It highlights your products and creates an ambiance conducive to shopping.

Tip: Combine different types of lighting (general, directional, and accent). Use warm lighting for ambiance and focused lighting to draw attention to key products.

 Immersive Experiences: Offer Something Exceptional

Imagine stepping into a store where every moment transports you into a unique universe. Today’s consumers crave these immersive experiences. Integrating technologies like augmented reality allows customers to interact with products in innovative ways.

Tip: Consider mobile apps that enable customers to visualize products in different contexts or in-store immersive installations that create wow moments.

For example, clothing brand Lacoste launched an immersive shopping experience for their summer collection in a virtual store, allowing customers to choose from three different music tracks while shopping and preview outfits. Likewise, Nike has designed an immersive shopping journey to create a unique customer experience. Their "House of Innovation" concept store personalizes every aspect of the shopping experience, from entry to checkout, incorporating experiences like the Mission Control installation at the entrance, which connects customers to the brand’s global sports community and highlights loyalty benefits.

These examples illustrate how innovation can turn a simple store visit into a memorable adventure.

Stimulate the Senses: Engage Emotions

Imagine walking into a store where every scent evokes a specific emotion. Sensory experiences are a powerful engagement tool. A store that stimulates multiple senses remains ingrained in customers’ memories.

Tip: Play music that aligns with your brand identity, use pleasant scents (lavender for relaxation, citrus for energy), and incorporate varied textures.

For example, many coffee shops spread the aroma of freshly brewed coffee throughout their premises, and cinemas use the scent of popcorn to entice customers to buy more, increasing their revenue. Similarly, Starbucks intentionally infuses its spaces with the rich aroma of freshly brewed coffee, enticing passersby to step inside and enjoy the experience.

These examples demonstrate how olfactory marketing can enhance customer experience and strengthen brand loyalty.

By applying these strategies, you can transform your store into an engaging experience for your customers. Remember: smart store design is more than just aesthetics – it’s a powerful sales tool. Ready to reinvent your retail space?

With 60 years of experience as a designer, we understand the importance of staying up to date with trends and identifying the real needs of the market. Since 2021, coworking spaces have experienced exponential growth, with a 60% increase in the number of spaces in France between 2019 and 2021.
Today, to optimize your coworking spaces, it is essential to follow key steps that address the current needs of professionals. Here are five tips to achieve this:

1. Adopt Flexibility and Flex Office
Flexibility is key in modern coworking spaces. In France, in 2022, the occupancy rate of coworking spaces reached about 91%, demonstrating the continuous adaptation to users' needs.

2. Integrate Versatile Spaces
Coworking spaces should offer various zones tailored to the needs of coworkers, such as workstations, meeting rooms, and relaxation areas.

3. Incorporate Biophilic Design Elements
Integrating nature into workspaces enhances users' well-being and productivity. The use of plants, natural materials, and natural light creates a calming and inspiring environment.

4. Focus on Ergonomics and Well-Being
Ergonomic furniture is crucial for ensuring users' comfort over long periods. Adjustable chairs, height-adjustable desks, and relaxation spaces contribute to coworkers' health and well-being, reducing the risks associated with poor posture.

5. Integrate Advanced Technologies
Modern coworking spaces must be equipped with cutting-edge technologies to meet professionals' expectations. Solutions such as online booking systems, videoconferencing equipment, and high-speed internet connectivity are essential for ensuring an optimal user experience.

By following these steps, you can create innovative, functional coworking spaces in line with current trends, meeting the needs of modern offices.

In 2025, store design will focus on transformation and adapting brands to new conditions, where digitalization and the creation of unique consumer experiences become the top priorities.

1. Design and Setup: Attention to Detail

When planning a store, it’s important to consider not only aesthetic preferences but also the sustainability of materials used. In 2025, brands will focus on sustainability and personalization, using materials such as natural textures and permeable metals. This is not only trendy but also eco-friendly.

2. Immersive Spaces for Customers

In 2025, stores will immerse customers in unique interactive spaces where they can engage with products before physically touching them. Technologies like augmented reality will play a crucial role in interaction, allowing customers to create their experience even on the go.

3. Technology Integration: Personalized and Flexible Spaces

Stores of the future will use advanced technologies to create personalized experiences. For example, with the help of sensors and behavioral analysis, the layout of the store can change in real-time depending on where customers linger. This will allow brands to offer more personalized services and enhance the shopping experience.

4. Rapid Adaptation to Seasonal Changes

Stores in 2025 will become more flexible and adaptable to changes. With modular and mobile constructions, brands will be able to quickly update their spaces, such as for the launch of a new collection. This will allow efficient use of space that meets current needs and seasons.

5. Emotional and Authentic Design

Stores will no longer just be points of sale, but places that tell stories. In 2025, brands will aim to combine traditional craftsmanship with modern design, creating unique and warm spaces that establish an emotional connection with customers. This will include using natural materials and handcrafted details that give each space authenticity and individuality.

6. Hybrid Spaces: From Stores to Relaxation Areas

In the future, stores will perform not only a commercial function but also a social one. For example, brands may create spaces for meetings, workshops, or just areas to relax. This will be part of a new approach to customer experience, making shopping more engaging and human.

7. Store Planning Strategy for 2025

Store design in 2025 should be part of a long-term commercial strategy for the brand. It’s important not only to create a space with a unique aesthetic but also to ensure technological flexibility and an emotional component. The stores of the future should offer customers not only products but also unforgettable experiences that will stay in their memories.